Today, companies of assorting sizes either implement or consider digital transformation. To avoid ad hoc initiatives, executives choose to start with a digital strategy to ensure a smooth transformation journey, mitigate risks and justify the investment into innovation.
However, building an efficient digital strategy for a company is not an ordinary job. It requires technology, industry, market and business expertise and through analytics capabilities. Digital consulting firms specialize in the development of digital strategies and tactics, among other services.
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